OZ Brands on Monday announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas, according to a news release. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram and Strava.
Local cycling enthusiasts are about to plant signs along some gravel roads in Benton County to encourage respect and safety between riders and farmers. The program will include 76 road signs and three hub signs on gravel cycling routes in the county, according to Runway Group. A hub is the place where cyclists park to start their ride.
Equal parts grit and grace, gravel cycling may be the fastest-growing segment of two-wheeled sport. What’s happening: OZ Gravel, a lifestyle brand designed to promote the flourishing gravel cycling ecosystem in Northwest Arkansas, launches Monday.