OZ Brands galvanizes NWA’s gravel scene

Equal parts grit and grace, gravel cycling may be the fastest-growing segment of two-wheeled sport. What’s happening: OZ Gravel, a lifestyle brand designed to promote the flourishing gravel cycling ecosystem in Northwest Arkansas, launches Monday.

“The opportunity is there if we want to make it a destination,” Tom Walton, co-founder of holding company Runway Group, told Axios via email. “Our visitors and competitive riders are saying this is the best gravel they’ve seen.” Read MORE.