New brand celebrates gravel cycling scene in Northwest Arkansas

OZ Brands on Monday announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas, according to a news release. The launch includes a website,, as well as social communities on Facebook, Instagram and Strava.

“Building off the amazing success of OZ Trails for mountain biking, OZ Gravel will provide a place for gravel riders to learn about new routes, build their skillsets and share their experiences,” says J.T. Geren, who leads the marketing efforts behind the brand. “Northwest Arkansas, and Benton County in particular, has some of the most scenic, accessible gravel riding anywhere.” Read MORE.