Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise. Bentonville is the home of Walmart and, over the past ten years, the Walton family has done their utmost to invest in the rapidly growing region, from paving mountain biking trails to setting up Crystal Bridges, a world-class art museum. Why not bring a music, arts, and tech festival to town?
Sections Sign in Subscribe New Northwest Arkansas music festival to host more than 50 artists including Beach House, The Flaming Lips
A new festival is coming to Northwest Arkansas courtesy of a partnership among OZ Brands, Crystal Bridges Museum of American Art and the Momentary.
FORMAT — “For Music + Art + Technology” — is planned to take place Sept. 23-25 on the private Sugar Creek Airstrip, a place with 250 acres of forest-enclosed green land, just six minutes from downtown Bentonville. Tickets will go on sale Friday.