Arkansas’s FORMAT Festival Lives Up To Its Promise To Blend Music, Art, and Technology
Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise. Bentonville is the home of Walmart and, over the past ten years, the Walton family has done their utmost to invest in the rapidly growing region, from paving mountain biking trails to setting up Crystal Bridges, a world-class art museum. Why not bring a music, arts, and tech festival to town?