Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise. Bentonville is the home of Walmart and, over the past ten years, the Walton family has done their utmost to invest in the rapidly growing region, from paving mountain biking trails to setting up Crystal Bridges, a world-class art museum. Why not bring a music, arts, and tech festival to town? The brain child of Roya Sachs, a curator and creative director, and Mafalda Millies, a Creative Director at C3 Presents — which has produced Lollapalooza and Austin City Limits, among other festivals — FORMAT was picked up by the Walton family after four years of development. Read MORE.