OZ Brands on Monday announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas, according to a news release. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram and Strava.
Northwest Arkansas (NWA) is seeing major business-backed outdoor infrastructure investment, and the focus is shifting toward climbing of late. This article investigates this new coordinated and strategic, urban crag development effort as an example of how for-profit investment and collaboration around outdoor climbing development could continue to change our sport.
Local cycling enthusiasts are about to plant signs along some gravel roads in Benton County to encourage respect and safety between riders and farmers. The program will include 76 road signs and three hub signs on gravel cycling routes in the county, according to Runway Group. A hub is the place where cyclists park to start their ride.
Congratulations to Krista Cupp, Runway Vice President of Corporate & Community Affairs, for being named to the Top 100 Women of Impact in Arkansas!
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