Wall Street Journal: Bentonville Is Becoming a New Capital of Cool

Bentonville, home to 57,868 people as of July 2022, continues to grow into what feels like a company town as envisioned by Norman Rockwell and the curators of MoMA… Bentonville, it turns out, is a bit of a Coolsville but, so far as I could see, without a whiff of pretension. Read MORE.