Krista Cupp, communications director for Runway Group, was recognized on Tuesday, Aug. 17, 2021, as a leadership professional and a member of the Northwest Arkansas Business Journal’s 2021 Forty Under 40 class.
In her position, Cupp makes decisions for major initiatives that affect Northwest Arkansas, the state, and sometimes the country. She is the type of public relations professional who goes above and beyond, thinks forward and upward and inspires others in the process.
Cupp regularly collaborates with regional powerhouses such as Heartland Forward, the Northwest Arkansas Council and Walton family projects to promote and enhance the area and its culture and support talent recruitment. She has led the communications strategy for Steuart Walton’s participation in the Arkansas Economic Task Force and was a key contributor in the coalition-building among regional stakeholders and partners throughout the region. She also leads communications for OZ Ventures, LLC, the umbrella for multiple OZ brands in Northwest Arkansas, and led the communications work in establishing Bentonville, Ark., as the Mountain Biking Capital of the World™.
Prior to working for Runway Group, Cupp worked in public relations in Washington, D.C.; worked in corporate identity and executive visibility for Tyson Foods; and worked as an information specialist and then a senior grassroots coordinator for the National Rifle Association.