Rapha and EF Pro Cycling continue partnership in 2020

Rapha announced a renewed partnership with EF Pro Cycling for 2020, not only making the team’s eye-popping pink and blue kit for the season but also highlighting some of the riders’ forays into the ‘alternative calendar’ in a series of videos dubbed “Alt Cal”.

The company aims to highlight unique characters across different cycling disciplines – not only the EF riders but other individuals such as Dirty Kanza winner Colin Strickland and criterium specialist Justin Williams. The films will cover a range of races from Alberto Bettiol‘s superb Tour of Flanders victory to Tulsa Tough, Leadville 100, Cape Epic and the top gravel races. Read MORE.

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  • OZ Brands galvanizes NWA’s gravel scene

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    Equal parts grit and grace, gravel cycling may be the fastest-growing segment of two-wheeled sport. What's happening: OZ Gravel, a lifestyle brand designed to promote the flourishing gravel cycling ecosystem in Northwest Arkansas, launches Monday.

  • Arkansas First Gentleman: Double outdoor recreation economy in a decade

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    Speaking about public-private partnerships, [Tom] Walton said, “I don’t have the foggiest idea how directionally which way they’re going to go all the time, but when you bring people together, you figure it out. And when you find the common thread, then it actually builds momentum and takes off.”

  • USA Cycling holds Grand Opening Event in the Mountain Biking Capital of the World™

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    USA Cycling hosted a Community Kick-Off to celebrate its new satellite office and officially launch Bentonville as the new home of the U.S. Mountain Bike National Team. The event was held in the world’s first bikeable building, Ledger, on Thursday, April 13, 2023.

  • ‘Coolest’ airport continues to build on unique brand in Bentonville

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    The airport is unique because of the hard work and dedication of many people, and relationships created between private and public sectors, said Bill Burckart, a City Council member who served on the Airport Advisory Board from 2009 to 2017.

  • Business or Adventure: Thaden Charters Adds New Aircraft to Lineup

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    Operating out of Downtown Bentonville’s Thaden Field (VBT), Thaden Charters has long served as a first choice for adventurers and business travelers. The advantages of a charter flight over commercial airlines are many: Charter clients can skip the security lines, parking shuttles, and crowded terminals. Now, with the addition of…Read More

  • Sunny’s Turns Up the Lights on Catering, Coffee

    Since it opened on 2nd St. in Bentonville two years ago, Sunny’s has brought the light of thoughtfully sourced food and wellness programming to Downtown. Now, with extended hours, this community cornerstone has added coffee and catering to its mix.

  • Outdoor Recreation is ‘Big Business,’ With Room to Grow

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    “Northwest Arkansas has seen an explosion in the outdoor economy due to strategic investments in infrastructure and experiences,” Tom Walton said. “There’s no reason a person couldn’t start a small business or make a career in the outdoor industry here. And it’s the council’s job to make those opportunities visible…Read More

  • Walton, Dillard, Stephens discuss third generation Arkansas at LR Rotary

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    Third-generation heirs of three of the state’s biggest businesses spoke with the Rotary Club of Little Rock Tuesday to discuss the future of Arkansas. Steuart Walton of Walmart, Annemarie Dillard Jazic of Dillards, and John Stephens of Stephens Inc. all moved away from Arkansas, but told the audience they decided…Read More

  • Arkansas looks to match Colorado in outdoor rec economy

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    Wearing ball caps and smiles, first gentleman Bryan Sanders and Runway Group co-founder Tom Walton met Axios NWA at OZ1 Flying Club last week to discuss the Natural State Initiative. "I really think Arkansas has the potential to be the equivalent or better than Colorado [in] 10 years' time in…Read More

  • Paddlesports Trade Coalition Formed in Bentonville

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    Paddlesports industry leaders gathered in Bentonville, AR, January 25-27, for a leadership summit where the group approved the formation of a new national trade organization. The Paddlesports Trade Coalition will bring together manufacturers, distributors, sales representatives, retailers, and media to grow paddlesports in North America as well as monitor and…Read More