Outdoor Recreation is ‘Big Business,’ With Room to Grow

“Northwest Arkansas has seen an explosion in the outdoor economy due to strategic investments in infrastructure and experiences,” Tom Walton said. “There’s no reason a person couldn’t start a small business or make a career in the outdoor industry here. And it’s the council’s job to make those opportunities visible to all Arkansans. We used to be called the Land of Opportunity, and now we are the Natural State. There’s no reason we can’t be both.” Read MORE.