Lourdes Peredo Honored as ’20 in Their 20s’

Lourdes “Lulu” Peredo moved to northwest Arkansas three years ago and has quickly become one of its most fervent supporters.

Peredo was born in Acapulco, Mexico, and lived in Spain before moving to the United States when she was 9. After graduating from Centre College in Danville, Kentucky, Peredo worked for the Consulate General of Mexico in Chicago.

“I’ve always liked to be involved in community work and listen to what people are saying,” Peredo said. “That is when my love of community work really grew.”

Peredo was hired by the city of Springdale to be its welcoming coordinator in January 2019. She then moved to the Northwest Arkansas Council as outreach director for its diversity and inclusion initiative, EngageNWA.

In July, she moved to Steuart Walton’s Runway Group.

“I want to be able to help make this community of northwest Arkansas the best place to live in the U.S. for everyone who is here right now, but also those who will move here in the future,” Peredo said. “What does someone new to the area need to feel welcomed and feel like they belong? We want everyone here to feel this is a place where everyone belongs. That is my story.”

News

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Boris Johnson, former prime minister of the United Kingdom, told a Bentonville crowd Wednesday he has a more "firm view of the afterlife" from attending the Heartland Summit there, comparing the town to "heaven, absolute heaven" after bicycling along trails there earlier that day. The final speaker was actor Matthew…Read More

Event Celebrates Bentonville Cycling Scene
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Individuals from the bike industry convened Wednesday evening (October 18) for a social event celebrating Bentonville’s mountain biking scene, Team USA athletes, and PeopleForBikes. Team USA dedicated two of their competition jerseys to Kalene Griffith (Visit Bentonville) and Steuart Walton (Runway Group) for their support and contributions to the team.

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Runway Group posts Buffalo River poll results online
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Runway Group of Bentonville has released the detailed results of a poll it commissioned to gauge people's interest in changing the Buffalo National River's designation to that of a national park and preserve.

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As Runway Group and others across the state continue to promote the outdoor economy in Arkansas, we want to make every effort to explore how adequate funding for critical infrastructure and resources would be available to conserve the Buffalo National River area, while maintaining access to the river, hunting, and…Read More

Krista Cupp honored as one of the “Top 100 Women of Impact”
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Cyclists and Farmers Meet to Learn about Rural Recreational Roads
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Rock climbing ascends to the forefront of outdoor recreation
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Wall Street Journal: Bentonville Is Becoming a New Capital of Cool
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"Bentonville, it turns out, is a bit of a Coolsville but, so far as I could see, without a whiff of pretension."

Tech workers share why they relocated to Arkansas from Texas and California
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Northwest Arkansas — with a metro area consisting of Benton, Madison, and Washington counties — has become the country's 100th-largest metro area with the latest crop of movers. From April 2020 to July 2022, its population increased 5.4% to 576,403, according to the latest US Census Bureau data.