More than 200 riders converged on the Evans farm Tuesday evening to meet with local farmers and share experiences about gravel cycling, the fastest-growing cycling sport in the US. Wes Evans and his wife, Laura, were named Benton County Farm Family of the Year in May. They hosted the event…Read More
Northwest Arkansas — with a metro area consisting of Benton, Madison, and Washington counties — has become the country's 100th-largest metro area with the latest crop of movers. From April 2020 to July 2022, its population increased 5.4% to 576,403, according to the latest US Census Bureau data.
OZ Brands on Monday announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas, according to a news release. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram and Strava.
Northwest Arkansas (NWA) is seeing major business-backed outdoor infrastructure investment, and the focus is shifting toward climbing of late. This article investigates this new coordinated and strategic, urban crag development effort as an example of how for-profit investment and collaboration around outdoor climbing development could continue to change our sport.
Local cycling enthusiasts are about to plant signs along some gravel roads in Benton County to encourage respect and safety between riders and farmers. The program will include 76 road signs and three hub signs on gravel cycling routes in the county, according to Runway Group. A hub is the…Read More
Equal parts grit and grace, gravel cycling may be the fastest-growing segment of two-wheeled sport. What's happening: OZ Gravel, a lifestyle brand designed to promote the flourishing gravel cycling ecosystem in Northwest Arkansas, launches Monday.
Speaking about public-private partnerships, [Tom] Walton said, “I don’t have the foggiest idea how directionally which way they’re going to go all the time, but when you bring people together, you figure it out. And when you find the common thread, then it actually builds momentum and takes off.”