Whether you’re on a bicycle, in the air, at a restaurant, strolling downtown, or enjoying a piece of art, those moments can be transformative – giving you a reason to think beyond the ordinary and imagine the extraordinary. Thinking big is at the core of what we do and drives us to make the region even better than we found it.
Steuart and Tom Walton began their work to advance Northwest Arkansas more than a decade ago. Since then, they’ve built a team of visionaries and investment professionals who are leading this region on a path to building a better community we can all enjoy now and for generations to come.
Explore what Northwest Arkansas has to offer today in the areas we’ve focused on and see what is to come next.
Mission and Vision
Our mission is to sustainably develop and transform the Northwest Arkansas region into a dynamic “lifestyle” metropolitan area with a unique culture that reflects our heritage and natural beauty. By doing so, we all move forward.
We believe in creating a healthy, outdoor-focused lifestyle for all those who live here; in building world-class downtown environments with unique cultural scenes; in offering mobility opportunities beyond automobiles; in becoming known for a welcoming and diverse culture; and in supporting bold civic and community leaders who fight complacency and advocate for a better future.
Runway was founded by brothers Tom and Steuart Walton. They have spent the past decade assembling a diverse team of investment professionals and visionaries that continue to propel the state into new and exciting opportunities.
Krista Cupp is Director of Communications for Runway Group in Bentonville, Arkansas, where she is responsible for communications and marketing across Runway’s businesses, investments and executive leadership.
Her previous roles include Vice President of The Herald Group, a public affairs agency in Washington D.C.; Corporate Identity and Executive Communications lead for Tyson Foods; and Senior Elections and Grassroots Coordinator for the National Rifle Association. She also served as Communications Specialist for U.S. Senator Kit Bond.
Krista sits on the Leadership Circle for the Independent Women’s Forum and is a member of the Arthur Page Society. She grew up in Missouri and earned a political science degree from William Jewell College.
Krista is active in her church’s women’s ministry and is a firm believer in servant leadership. She enjoys outdoor activities, including hiking, cycling, jogging, and being on the water. She married her high school sweetheart Cameron and lives in Bentonville with her two children.
Since its inception, Brenda has served as the Director of Real Estate Development for Blue Crane. Blue Crane provides real estate services to entities focused on development of in Northwest Arkansas. Blue Crane projects are designed to provide unique hospitality, food and beverage, entertainment, commercial and residential experiences in downtown neighborhoods. Prior to her tenure with Blue Crane, Brenda spent 15 years as the Executive Director of Community Development Corporation (CDC), Bentonville/Bella Vista, Inc. The CDC is a local non- profit focused on providing affordable housing and housing with services for the elderly. During Brenda’s tenure, the CDC developed the first licensed assisted-living facility in Arkansas, as well as the first housing cooperative in the state. Brenda’s work experience also includes more than a decade working in municipal and county planning. Brenda is past President of Downtown Bentonville, Inc., and was a founding member of NWA Land Trust; she currently serves on the ULI Northwest Executive Committee as the Chair for Mission Advancement, is the Secretary of the Downtown Springdale Alliance, and is a member of the Advisory Committee for the newly formed Workforce Housing Center at the NWA Council.